7 reasons why you should choose The SMS Works over Twilio So having given Twilio a great write up, here are the main reasons why we might be a more suitable Twilio SMS alternative. Until that time comes, I think that The SMS Works might be a more sensible provider for SMS, certainly if you’re based here in the UK and sending mainly to UK mobile numbers. It might be at least another 5 years or more before most companies will have any close to what could be described as ‘unified customer messaging’. Twilio - great for global enterprises wanting unified messaging, not great for UK companies wanting an SMS APIĪlthough this type of unified communications under one roof are most definitely the future, most of us aren't quite at that stage yet. If you’re an enterprise looking to unify all your communication in one programmable contact centre platform, then I believe there is no better solution. It’s a very impressive platform both in its innovation and wide range of applications. They provides APIs for voice, SMS, Video and Whatsapp under their flagship offering, Twilio Flex. Not only have they produced a robust SMS API at a sensible cost, they also have a great range of other tools that allow companies to unify all their communications under one roof. They’re a relative newcomer to the SMS business, having been founded in 2008 but since then they have risen indecently quickly to become the market leader. ![]() Twilio have become the dominant global SMS API provider for good reasons. Click here to try it yourself: API Explorer - Create a Message.Henry Cazalet - Director, The SMS Works Is Twilio or The SMS Works the right SMS API provider for you? You can even see the code change in real-time as your adjust the parameters. From here, you can send a message using easy to update fields and drop-down menus. API ExplorerĪnother convenient tool for sending messages is the API Explorer in Console. For full details on each of the available options, and code samples from our Helper Libraries, please see Message Parameters (Twilio Docs).
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